Coway
Re:NK ‘Cell to Cell Essence’,
Receives
an award at Pentawards
(International
Package Design Contest)
‘Cell to Cell Essence’ of Re:NK (www.Re-NK.co.kr), an
anti-aging brand of Coway (Representative Kim Dong-hyun, www.coway.co.kr), received a Bronze award in the category of
luxury at the 2014 Pentawards, which is a global packaging design contest.
Pentawards, which celebrates its 8th anniversary in 2015,
is the only international design contest in the world exclusively for package
design, and it aims to increase the importance and status of product package
design. It determines the award winners by comprehensively evaluating the
creativity and innovation of the packaging design and their contribution in
improving the value of a brand.
Re:NK Cell to Cell Essence, which won a Bronze award in the category
of luxury at the Pentawards, received a rave review for portraying the high
quality and function of the premium brand, which contains real cells, with the
design utilizing a softly radiating gold color with cell images.
Lee Won-hee, the head of the Cosmetic Design Team of Coway, said, “We
felt very happy that Re:NK’s differentiated design and competitiveness have
been recognized at the world stage through this award,” and added, “We will
strive to deliver the unique value of the product to our customers through
design in the coming years.”
Cell to Cell Essence, which was launched in March of last year, is a
total anti-aging essence that increases moisture and elasticity from inside the
skin by condensing one million real cells into one bottle of essence.
▶Related
article (Move to the page of mass media.)
- Re:NK, ‘Cell to
Cell Essence’ receives a prize at Pentawards(International Package Design Contest)
- Coway Re:NK ‘Cell to Cell
Essence’ receives a prize at Pentawards(International
Package Design Contest)’
